It is a dangerous bad book because it takes some thinking to figure out why it is bad, despite its success, and despite the fact that its key metaphor of blue ocean vs. Blue ocean strategy says a company can create a blue ocean market space by innovating a new product or service mainly focusing on new to the world services. Blue ocean strategy is a bad book, but it is not your usual bad book. Chan kim and renee mauborgne who studied over 150 strategic moves made between 1880 and 2000 in more than 30 industries. A landmark work that upends traditional thinking about strategy, this book charts a bold new path to winning the future. Pros and cons of blue ocean strategy essay sample blue ocean strategy makes the competition irrelevant by creating a new market space where there is no competitions. A collection of three kimmauborgne articles on blue ocean strategy. Blue ocean strategy has sold over 4 million copies, is being published in a recordbreaking 46 languages, and is a bestseller across five continents. All in all, blue ocean strategy is a book worth reading. Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can. May 30, 2017 t his month, we read blue ocean strategy by w.
The economist a great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market. While the book is aimed primarily at large, traditional businesses, our book club members managed to scale some of the advice to fit our needs. To create a blue ocean strategy, organizations must be committed to value innovation. Blue ocean strategy blue ocean strategy introduction blue ocean strategy is a marketing book by w. His book blue ocean strategy, coauthored with renee mauborgne, has sold 3. Blue ocean shift by w chan kim, 9781478940784, available at. In this book summary of blue ocean strategy, well outline the key concepts, tools and tips from the book to help you create uncontested market space and make your competition totally irrelevant. Summary capter 1 4 of blue ocean strategy by lauri di. Oct 07, 2018 blue ocean shift is packed with realworld examples of organizations facing the same constraints we all face be they politics, bureaucracy, or limited resources that applied the very tools and process outlined in the book to shift from competi. May 27, 2014 for that there is nothing better than something called the blue ocean strategy. Instead of dividing up existingand often shrinkingdemand and benchmarking competitors, blue ocean strategy is about growing demand and breaking.
For that there is nothing better than something called the blue ocean strategy. Whether you are a cashstrapped startup or a large, established company, nonprofit or. The authors stress that value and innovation must work together simultaneously in order to develop a blue ocean strategy. Challenging the conventional competition based approaches to business strategy, blue ocean. Blue ocean strategy can be found on amazon blue ocean strategy. Their book teaches readers how to create uncontested markets for.
Canon copier industry case study blue ocean strategy. Blue ocean strategy is the bestselling book which launched a worldwide revolution in business strategy. May 31, 2016 instead of fighting headon with your competitors, how do you create uncontested market space and make the competition totally irrelevant. Blue ocean strategy provides a systematic approach to break out of the red ocean of severe competition and make the competition irrelevant by reconstructing market boundaries to create a leap in value for both the company and its buyers.
It is the idea of trying to find market spaces that are free of competitors by creating and caputuring new demand. Sep 24, 2017 in 2005, blue ocean strategy, expanded edition. Canon copier industry case study blue ocean strategy example. Chan kim and renee mauborgnes blue ocean strategy by andreas mebert, 9781912128426, available at book depository with free delivery worldwide. Buy blue ocean strategy, expanded edition revised ed. Essay on blue ocean strategy a marketing book 1053. Blue ocean strategy makes the competition irrelevant by creating a new market space where there is no competitions. But, lets first understand what is blue ocean and how it is different from red ocean strategy. But its much more common for a blue ocean to be created from within a red ocean when a company expands the boundaries of an existing industry. Value innovation strategy competes in an uncontested market space. Chan kim and renee mauborgne of the blue ocean strategy institute and professors at frances insead business school and cofounders of the value innovation. Use features like bookmarks, note taking and highlighting while reading blue ocean strategy, expanded edition. Chan, mauborgne, renee, mauborgne, renee a download it once and read it on your kindle device, pc, phones or tablets.
Theyve progressed every year since to 15th in 2005. Blue ocean strategy is the result of research by professors w. Blue ocean strategy is based on the idea that every enterprise can achieve higher profit by creating new demand in noncompetitive market so called blue ocean. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future. Chan kim and renee mauborgne, published by harvard business school press, boston, massachusetts, 2005, isbn 97815996192. When we think of competition between companies like coke and pepsi or walmart and costco, we think of competitors fighting to get the biggest share of.
Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was written by w. You may or may not agree with the central philosophy, but you will be inspired. Blue ocean strategy can be applied across sectors or businesses. Ocean shift is the essential follow up to blue ocean strategy, the. The seminal book blue ocean strategy has sold over 3.
Highgrowth companies are becoming increasingly hard to seek. Its authors, insead professors w chan kim and renee mauborgne, continued their steady progress up the thinkers50 list, finishing second to christensen this year. Chan kim and renee mauborgne in the indie business book club. Everyday low prices and free delivery on eligible orders. Chan kim and renee mauborgne, the writers of the 2005 book blue ocean strategy. Feb 03, 2015 buy blue ocean strategy, expanded edition revised ed. And the business world has caught on companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. How to create uncontested market space and make the competition irrelevant by w. It is an invaluable starting point in searching for ways to gain competitive advantage through innovation. Blue ocean strategy is a method of creating business strategy of the enterprise, which was described in a book by w. How to create uncontested market space and make the competition irrelevant kindle edition by kim, w. While blue ocean strategy helped to identify new avenues for strategic success, it fell short on providing. There are two types of oceans in this world, according to authors w.
Blue ocean shift is packed with allnew research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. An example of this is what ebay did with online auctioning. Blue ocean strategy the maturity of an industry has brought a company swimming in a red ocean, which means price war strategy, according to a bestseller book titled blue ocean strategy that is written by w. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. There are many pros and cons of this strategy the main and considerable advantage of this strategy is the first mover benefit in terms of market penetration where the companies see no competition and hence these companies become.
Whether you are a cashstrapped startup or a large, established company, nonprofit or national government, you will learn how to move. The strategy canvas provides a highly visual tool to help look at future options. Blue ocean strategy is based on over decadelong study of more than 150 strategic moves spanning more than 30 industries over 100 years. Blue ocean shift is packed with realworld examples of organizations facing the same constraints we all face be they politics, bureaucracy, or limited resources that applied the very tools and process outlined in the book to shift from competi. Tools and frameworks for creating and capturing blue oceans it is constructed to create a new value curve and when you apply the four actions framework to the strategy canvas of your industry, you get a. Chan kim and renee mauborgne, professors at insead. Blue ocean idea index the blue ocean idea index is a simple but robust test demonstrating how the sequence of utility, price, cost, and adoption form an integral whole to ensure commercial success through blue ocean strategy. Chan kim, 9781625274496, available at book depository with free delivery worldwide. Chan kim and renee mauborgne, professors at insead and codirectors of the insead blue ocean strategy institute. Blue ocean strategy chapter 14 the four action framework chapter two.
Achieved via the delivery of features that have a highest marginal benefit to customer needs. Best business and leadership books of 2017 by amazon. Blue ocean strategys partners and associates are multinationals, of who have many years of top management, crosscultural experience gained from multinational corporations worldwide. Jul 21, 2010 blue ocean strategy is the bestselling book which launched a worldwide revolution in business strategy. Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture blue oceans. I love newer ones like blue ocean strategy and all the freaknomics books. A blue ocean, as used in the title of this book and strategy, is basically uncharted territory in the business world. There are many pros and cons of this strategy the main and considerable advantage of this strategy is the first mover benefit in terms of market penetration where the companies. I found the most useful part of the book was the description of company value curves which compare the values that you offer in different aspects of your product or service with those of your competitors.
In this article you will learn how to make your competition irrelevant and have sales and profit. Blue ocean strategy is a book published in 2005 and written by w. Named by fast company as one of the most influential leadership books in its leadership hall of fame. Blue ocean strategy and sustainability for strategic. Blue ocean strategy, expanded edition book depository. Jul 28, 2018 blue ocean strategy provides a systematic approach to break out of the red ocean of severe competition and make the competition irrelevant by reconstructing market boundaries to create a leap in value for both the company and its buyers. This book will help the investor who is unsure about buying, holding or selling based on a company s future prospects. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. Using bos to create new market space in sustainability. Chan kim and renee mauborgne are professors of strategy at insead and codirectors of the insead blue ocean strategy institute. Traditional copy machine manufacturers targeted office purchasing managers, who wanted machines that were large, durable, fast, and required minimal maintenance.
In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. Their experiences are diverse, industrial based with high ethical standards and integrity. This strategy revolves around searching for a business in which very few firms operate and where there is no pricing pressure. Blue ocean strategy blue ocean strategy is a business strategy book published in 2005 by harvard business school publishing corporation in united state of america, it was written by w. Provides a process for how companies can discover uncontested. The authors suggest that there are many ways to create blue oceans. This blog article takes a look at what kind of roi some companies have achieved by implementing a blue ocean strategy by w. Jun 08, 2007 profit model of blue ocean strategy 30. In addition, there is a profound amount of information that is definitely able to enlighten any reader. A global bestseller and one of the best business strategy books available, blue. A instead of competing in existing industries, blue ocean strategy equips companies with frameworks and analytic tools to create their own blue ocean of. An introduction to blue ocean strategy mba knowledge base. Blue ocean strategy is the most successful book on business masterplanning the economist a great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market.
Blue ocean strategy is the most successful book on business masterplanning. This book brings the best of those articles together all in one place. In few cases, companies can establish completely new industries. Chan kim and renee mauborgne strategy professors at frances insead business school, proved that in this sphere, games dont always have to be this bloody by conveying a world where companies profit and grow in a competition free. Blue ocean strategy including examples and pdf download. Core competences are important for the performance and success of the company goddard, 1997.
Pros and cons of blue ocean strategy essay example. Summary capter 1 4 of blue ocean strategy by lauri di vino. Essay about blue ocean strategy 825 words bartleby. What are some successful examples of blue ocean strategy. This blog article is a overview of some of the key points of the book by w. This blog article takes a look at what kind of roi some companies have achieved by implementing a blue. The book mostly borrows from a range of over 140 strategic marketing moves within a period of over a century. Essay on blue ocean strategy a marketing book 1053 words.
Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. Click to buy this book on amazon click to buy this book from barnes and noble click to. How to create uncontested market space and make the competition irrelevant, a book by professors w. Blue ocean strategy at frances insead business school 1468 words 6 pages. Chan kim and renee mauborgne focused on discovering the common factors that lead to the creation of blue oceans and the key differences that separate those winners from the mere survivors and those adrift in the red ocean. Chan kim is the codirector of the insead blue ocean strategy institute and a chair professor of strategy and international management at insead. Blue ocean strategy by w chan kim, 9781633692879, available at book depository with free delivery. Canons strategic move, which created the personal desktop copier industry, is a classic example of blue ocean strategy. Another company that created a blue ocean shift is home depot, which made an original valuecost frontier that led to the. Based on a study of 150 strategic moves spanning more than 100 years and 30 industries, blue ocean strategy addresses this question and provides a systematic approach to drafting and implementing your own blue ocean strategy. Blue ocean shift is the indispensable and much anticipated followup to blue ocean strategy, the classic and 3.
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